Tuff Stuff Business Empowerment


Strengthening and building the confidence of creators of small businesses and organizations to realize their visions and potential.

Hey! Tuff Stuff Business Empowerment is me! Jess Epsten - a tender/tuff queer southerner who has been working with small businesses and nonprofits for seven years in many capacities. I am primarily self-taught and approach work with an empathetic and intuitive lens. I believe that small businesses and organizations are integral to their communities and that their creators deserve support that fits them and their comfort level. I am also a big fan of baseball, BBQ, and astrology.

I am in based in Asheville, North Carolina and spend a lot of time in both Georgia and South Carolina. I happy to work with you remotely!


My Approach

  • I understand that running a business or organization can be vulnerable and exhausting work so I focus on clear and encouraging communication

  • I use active listening to gain a deep understanding of your mission and values in order to support you to:

    • Amplify and hone your voice and ideas

    • Create websites and graphics that highlight your work, skills, and projects 

    • Foster and teach the tools you need to thrive in your business

  • I aim to work in ways that are true to you, organized, and that minimize overwhelm

  • I am committed to supporting folks with various incomes, queer and radical businesses/organizations, and underserved populations. Please contact me to discuss sliding scale options or alternative forms of payment.

Past clients include: Herbalists, writers, artists, nonprofits, nurseries, farmers, social justice organizations, and acupuncturists.


Working with Jess and Tuff Stuff Business Empowerment really elevated what I am able to do with my business. As someone who is not savvy with online business tasks, Jess’s warm, approachable and thorough approach was invaluable. I would recommend this to folks who are looking for a reliable and stellar experience when building their websites. Queer Small Businesses Unite and Thrive!
— Rae Swersey, Take Care Herbals